The Idiots

Video / Animation / Branding

GetItDone

GetItDone homepage hero with direct motion and brand proposition.

Hero — direct motion and brand proposition

A reel-led production site that brings film, animation, and brand work forward without separating them into service pages.

Context

GetItDone works across several visual formats, from long-form and short-form editing to animation, advertising, and brand work.

The problem

A single agency page needed to show range while keeping visual work — not a catalogue of claims — as the fastest route to understanding the offer.

Approach

  • Open with a compact statement of the three core disciplines.
  • Organise reel work by format so visitors can jump to relevant examples.
  • Give brand and advertising work their own focused routes.
  • Connect showcased projects to the original public work where available.

Key decisions

  • Format is navigationLong form, fast edits, talking heads, animation, ads, and faceless work act as useful browsing categories.
  • Motion sets the paceThe dark visual system and media-forward hero introduce a production sensibility before the page explains it.
  • Different work, different routeBrand projects and advertisements are not forced into the same presentation as editorial video work.

What shipped

  • A live agency showcase with dedicated brand, advertising, and contact routes.
  • Format-led video categories and links to public work.
  • Responsive project and enquiry journeys.
Evidence boundary

The live site includes testimonials and experience figures. This case study must limit itself to the observable experience and shipped routes.

GetItDone brand work section shown as a separate mode for identity projects.

Brand work — a separate mode for identity projects