Trade / Sourcing / Catalogue
Royal Industries
Homepage — global sourcing position
A sourcing and trade site that makes products, markets, and quotation routes legible for a cross-border business.
Context
The public offer spans agricultural goods, textiles, electronics, industrial materials, logistics, sourcing, and wholesale supply.
The problem
The website had to make a broad cross-border trading offer navigable and turn product interest into a specific enquiry or quotation request.
Approach
- Separate company, service, product, compliance, FAQ, and quotation information.
- Group commodities into recognisable trade portfolios.
- Keep product enquiry paths close to the relevant category.
- Use process content to explain sourcing and shipment coordination.
Key decisions
- Catalogue over abstractionFood and agriculture, textiles, and industrial products are shown as tangible groups rather than hidden behind a single sourcing claim.
- Enquiry has contextProduct-level paths preserve what a buyer was looking at instead of dropping every visitor into one generic contact page.
- Depth is routedLonger company, compliance, service, and FAQ information is available without crowding the first screen.
What shipped
- A live multi-page corporate and catalogue website.
- Product, service, FAQ, blog, contact, and quotation routes.
- Category-specific enquiry paths across the product portfolio.
Evidence boundary
The live site contains public figures, affiliations, and testimonials. They must not be presented as independently verified proof.
Catalogue — commodities grouped for enquiry